{"id":12016,"date":"2026-07-23T08:27:32","date_gmt":"2026-07-23T08:27:32","guid":{"rendered":"https:\/\/www.fritravich.com\/sin-categoria-ca\/frit-ravich-suma-la-categoria-petfood-a-su-actividad-de-distribucion\/"},"modified":"2026-07-23T08:41:23","modified_gmt":"2026-07-23T08:41:23","slug":"frit-ravich-suma-la-categoria-petfood-a-la-seva-activitat-de-distribucio","status":"publish","type":"post","link":"https:\/\/www.fritravich.com\/ca\/noticies\/frit-ravich-suma-la-categoria-petfood-a-la-seva-activitat-de-distribucio\/","title":{"rendered":"Frit Ravich suma la categoria Petfood a la seva activitat de distribuci\u00f3"},"content":{"rendered":"<ul>\n<li>L\u2019empresa continua refor\u00e7ant la seva posici\u00f3 com a distribu\u00efdor estrat\u00e8gic de marques de refer\u00e8ncia nacionals i internacionals, incorporant categories amb un alt potencial de creixement.<\/li>\n<li>Frit Ravich entra en aquesta categoria de la m\u00e0 d\u2019Affinity Petcare, amb la distribuci\u00f3 oficial d\u2019algunes refer\u00e8ncies de la marca al canal Impuls.<\/li>\n<li>L\u2019alian\u00e7a respon a una tend\u00e8ncia de consum consolidada vinculada a l\u2019augment de mascotes a les llars: a Espanya ja hi ha sis animals de companyia per cada menor de quatre anys.<\/li>\n<li>D\u2019aquesta manera, Frit Ravich amplia la seva oferta per al canal Impuls i refor\u00e7a la seva proposta de solucions alineades amb les noves necessitats de consumidors i clients, generant m\u00e9s oportunitats de creixement per als punts de venda.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Girona, 22 de juliol de 2026<\/strong> \u2013 Frit Ravich, empresa familiar fabricant de patates fregides, snacks i fruita seca, i l\u00edder en la distribuci\u00f3 de marques nacionals i internacionals del sector de l\u2019snacking, <strong>incorpora la categoria de Petfood a la seva activitat de distribuci\u00f3<\/strong> amb l\u2019objectiu de continuar ampliant la seva proposta de valor, donar resposta a les noves demandes dels consumidors i acompanyar els seus clients amb solucions adaptades a les necessitats actuals del mercat.<\/p>\n<p>L\u2019empresa entra en aquesta categoria de la m\u00e0 d\u2019Affinity Petcare, amb la <strong>distribuci\u00f3 oficial de les seves marques al canal Impuls<\/strong>. Amb aquesta nova alian\u00e7a, Frit Ravich amplia el seu portafolis de marques distribu\u00efdes i refor\u00e7a la seva capacitat per acompanyar els clients amb solucions adaptades a l\u2019evoluci\u00f3 dels h\u00e0bits de consum i a la pres\u00e8ncia creixent de mascotes a les llars.<\/p>\n<p>Gaireb\u00e9 una de cada dues llars espanyoles (el <strong>49%<\/strong>) conviu amb una mascota, segons dades del *Bar\u00f2metre dels nous h\u00e0bits i perfils del pet parent a Espanya* (AEDPAC \u2013 Hamilton). Aquesta transformaci\u00f3 demogr\u00e0fica ha modificat els h\u00e0bits de compra i ha convertit la cura dels animals en una necessitat quotidiana.<\/p>\n<p>Laura Sureda, responsable de Compres de Marca Distribu\u00efda de Frit Ravich, assegura que <em>\u201cel nostre objectiu \u00e9s continuar identificant tend\u00e8ncies de consum que ens permetin generar valor per als nostres clients i apropar al mercat aquelles categories que responguin millor a les seves necessitats. La pres\u00e8ncia creixent de mascotes a les llars est\u00e0 impulsant una categoria amb un gran potencial i creiem que representa una oportunitat per a molts establiments. Amb aquesta incorporaci\u00f3 ampliem la nostra proposta de valor i ajudem els punts de venda a donar resposta a noves necessitats de consum\u201d.<\/em><\/p>\n<p><em>\u201cEl canal Impuls representa una prioritat estrat\u00e8gica per a Affinity Petcare, i aquesta alian\u00e7a amb Frit Ravich suposa un pas molt important per continuar desenvolupant la pres\u00e8ncia de les nostres marques en el canal de proximitat. Gr\u00e0cies a aquesta col\u00b7laboraci\u00f3, serem m\u00e9s a prop dels nostres compradors i oferirem un assortiment adaptat al canal que ens permetr\u00e0 generar noves ocasions de compra i consum\u201d, afirma Anna Alabau, responsable del canal Impuls d\u2019Affinity Petcare.<\/em><\/p>\n<p>Amb aquest nou acord, Frit Ravich continua fent evolucionar el seu model de distribuci\u00f3 per identificar noves oportunitats de creixement m\u00e9s enll\u00e0 de les categories tradicionals. La incorporaci\u00f3 del Petfood refor\u00e7a la seva <strong>capacitat per anticipar-se a les tend\u00e8ncies del mercat i consolida la seva posici\u00f3 com a partner estrat\u00e8gic<\/strong> per a les marques i els canals de distribuci\u00f3, connectant les necessitats de consum, la innovaci\u00f3 i la capacitat d\u2019execuci\u00f3 al punt de venda.<\/p>\n<p>A trav\u00e9s de la seva \u00e0mplia proposta de solucions per als diferents canals, la companyia ajuda els establiments a desenvolupar negocis m\u00e9s competitius mitjan\u00e7ant una oferta \u00e0mplia i adaptada a les necessitats dels consumidors. A m\u00e9s, enriqueix l\u2019assortiment del punt de venda, facilita m\u00e9s opcions de compra i genera una millor experi\u00e8ncia per al consumidor final.<\/p>\n<p><strong>Frit Ravich tamb\u00e9 opera com a l\u00edder de la distribuci\u00f3 a Espanya<\/strong>, gestionant un portafolis de m\u00e9s de 4.500 refer\u00e8ncies de les principals marques del mercat nacional i internacional. Aquest doble rol se sustenta en una estructura de 38 delegacions, un equip de m\u00e9s de 1.300 professionals i una flota que cobreix 290 rutes di\u00e0ries per gestionar 3.700 comandes cada dia. Aquesta capil\u00b7laritat log\u00edstica permet a la companyia visitar setmanalment entre el 85% i el 90% dels seus punts de venda, oferint un servei \u00e0gil i de proximitat que, en el 85% dels casos, es gestiona i es lliura en menys de 24 hores.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019empresa continua refor\u00e7ant la seva posici\u00f3 com a distribu\u00efdor estrat\u00e8gic de marques de refer\u00e8ncia nacionals [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12011,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[176],"tags":[],"class_list":["post-12016","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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